Basics of E-Commerce Website Design Solutions Posted On : Aug-22-2011 | seen (183) times | Article Word Count : 515 |
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A Stupid Question. ECommerce Articles | November 22, 2004 This is a stupid question but it has to be ... your sales letter create as many sales as you would ... ... of them respond to your ... is just as ... how many of th
This is a stupid question but it has to be asked.
Does your sales letter create as many sales as you would like. What proportion of them respond to your advert? What is just as important Oscar de Marcos Spain Jersey , how many of those that responded actually purchased your product?
How can you improve the response rate? How many new email addresses did you capture? Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?
Let us look at the sales letter first. The headline. Does it stand out? Does it grab your attention? Does it shout, "READ ME, READ ME Nolito Spain Jersey , READ ME".
On the other hand: Does it give a tantalising hint at something interesting inside. Something of real benefit to the reader. Does it ask a question that can only be answered by reading the content of the letter?
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